Daily operations, finally simple.
Scheduling, memberships and packages, payments and team in one place, with a calendar your front desk can actually use.
- Schedule and week templates
- Memberships and packages
- Payments with Stripe
- Team and permissions
Growth OS for wellness studiosYour studio already has the data.
Your studio already has the data.
Fraym gives it direction.
Booking, clients, payments and growth in one place, with a system that tells you what to do every morning and leaves the e-mail ready. Built by a studio owner who runs hers on it every day.
Screens show a sample studio
Why FraymEverything you need to run your business.
01Operations 02Growth 03Retention and marketing 04Explore
Most platforms
Tell you what happened.
How many bookings, how much you sold, who came in. Useful, but you are still the one deciding what needs attention.
Fraym
Tells you what to do.
Which class to move, who to write to today, which membership is about to lapse. And it leaves the e-mail ready for you to review and send.
Everything you need to run your business.
And what you need to grow it.
You set it up in an afternoon. From day one it runs bookings, charges and reminders, and every morning it leaves you one priority.
A real growth engine.
Detect revenue leaks before they become problems: clients at risk, half-empty classes, expiring memberships and failed payments.
- Retention alerts
- Classes that need filling
- Revenue at risk
- Fraym AI assistant
Marketing that knows your clients.
Automatic e-mails based on what they actually do: first visit, inactivity, expiry, birthdays, reviews and renewals.
- Lifecycle campaigns
- Reactivation flows
- Emails in your voice
- Google reviews
Get discovered beyond social media.
Your studio inside a client-facing experience: people discover classes, treatments and events by location, time, category and mood.
- Explore marketplace
- New client acquisition
- Events and classes
- Public profile with booking
What Fraym would tell you todayEvery morning, one priority.
Today's recommendation Today's recommendation Today's recommendation Today's recommendation
Every morning, one priority.
With the button that acts on it.
Fraym reads your bookings, passes and charges and leaves you only the situations that need you, ranked by urgency. Each card counts who is affected and opens an e-mail already written in your voice.
12 clients are slipping away
They used to come often and have not booked in over two weeks. A message now brings them back.
12 clients
low_priorityFirst because it is today's largest cohort9 spots are open tomorrow
Reformer 7:00 and Flow 19:00 are half full. Tell the clients who have nothing booked.
26 active clients
low_priorityDue tomorrow3 memberships expire this week
Remind them with the exact date before they lose their place.
3 clients
low_priorityDue in 5 days2 birthdays today
A message with nothing to sell. The simplest way to make someone feel at home.
2 clients
low_priorityIt is todayFigures from a sample studio. The detectors are the ones that run on your dashboard, on your data.
InsightsSee the business.
See the business.
Not just the bookings.
Fraym turns your studio's activity into a visual system: revenue, occupancy, retention and risk, with the next action beside the number.
RevenueLast 6 months
MX$29,720
trending_up+18% vs last monthOccupancy82%
Retention74%
Active clients148
Fill rate by hourAverage week
Where your clients standLive segmentation
74%retention
- Active80%
- New10%
- At risk6%
- Dormant4%
Revenue at riskThis month
MX$14,837
Fraym identifies the clients and the behaviour behind the number, so the chart ends in an action, not in a report.
Decision
11 clients have not visited in over 7 days
11 clients
- Signal
Sunrise Reformer at 7 PM has 3 of 12 spots filled.
- Opportunity
8 clients used their intro and have not bought a pass.
- Retention
3 memberships expire within 7 days.
Figures from the same sample studio the screens show. On your dashboard they are computed from your real bookings and charges.
How it worksKnow. Detect. Act.
Know. Detect. Act.
Learn and repeat.
It is not a longer report. It is a loop: Fraym reads what happens in your studio, turns it into one concrete action, leaves it ready to send and measures what worked.
01
Know
Every morning Home tells you how the day looks: classes, bookings, waitlist, cancellations, and the priority Fraym picked for today, with the reason.
02
Detect
Ten detectors read your own data: empty classes, expiring memberships, failed payments, clients who have not visited in weeks, birthdays. Nothing estimated, everything computed from real bookings and charges.
03
Act
Every opportunity opens an e-mail already written in your voice, previewed against the real person who will receive it. Edit it if you like and send it. Fraym records it as a campaign.
04
Learn
Insights closes the loop: which e-mail brought people in, which class always gets cancelled and when to move it, who is worth more over time. Tomorrow's priority changes with it.
Fraym AIAsk your studio.
Ask your studio.
It answers with your numbers.
An assistant that reads your occupancy, your charges and your clients and answers in your language: which class to move, who to write to, what is slipping and why. It is not a chatbot for your clients: it works for you.
It works for you, not instead of you.- Included in the plan
- 300 actions a month on Growth and 600 on Multi. No add-on, no separate credits.
- Reads what is real
- Every answer starts from your bookings and charges. When it lacks the data it says so; it does not make it up.
- Try it on Core
- 5 free messages to see how it answers with your own studio.
Conversation with a sample studio
The essentialsOne platform
One platform
to run your studio.
Fraym brings your calendar, your clients, your charges and your campaigns into one place, so you stop switching tabs and get back to the room.
A calendar your front desk can actually use: drag, duplicate the week, charge at the door.
A real dayFrom morning to evening.
From morning to evening.
One system.
This is what a studio day looks like on Fraym: no tab switching, no spreadsheet, nobody to chase.
Morning · clarity
You know what needs your attention today.
You open Home with your coffee: today's classes, bookings, waitlist and the priority Fraym picked. If a payment failed, you already know whose.
One screen, one decision.
Afternoon · operations
You run the studio without running around.
The front desk checks people in with one tap, charges at the door and logs FitPass, Wellhub and TotalPass arrivals with one button per platform. Nobody asks for a name.
The door takes two taps.Evening · intelligence
Fraym noticed before you did.
While you close up, Growth has already spotted the half-empty class, the expiring membership and who to write to. Tomorrow you find it ranked.
What happened, not what it looks like.Marketing that already knows what happenedThe right e-mail,
The right e-mail,
at the right moment.
Automations fire on what your clients actually do, not on a list somebody has to remember. Every message goes out in one of your three voices, and you edit it before switching it on.
- First booking
- First class
- 7 days away
- 30 days away
- Membership expiring
- Birthday
- Payment failed
Your three voicesWarmProfessionalEnergetic
mailEverything goes out by e-mail. Fraym does not send WhatsApp or SMS.
For your clientsExplore: where your
Explore: where your
clients find you.
The one demand channel that does not depend on an aggregator. People search for how they want to feel today, near where they are, and find your studio, your schedule and your passes.
A feed that asks how you want to feel today
Mood · Near you · Today
Your public profile, with schedule and passes to book
Profile · Schedule · Passes
The studio directory, sorted by distance
City · Distance · Discipline
Google reviews
Turn happy clients into reviews.
After a key visit, Fraym asks the people who actually show up for a review, with your Google profile link. You see who opened it and who posted.
- Asks for the review on its own, at the right moment
- Connects your Google Business profile
- Measures who opened and who posted
For every kind of businessStudio, spa, salon,
fitness_center spa auto_awesome storefront event
Studio, spa, salon,
brand or venue.
Fraym changes its vocabulary to your business, on the same booking and payments engine. A class, a treatment, an activation or a space: the same calendar, the same books.
Fitness studio
Pilates, yoga, strength, cycling, HIIT.
What it booksClassSpa
Treatments, therapies, recovery.
What it booksTreatmentSalon
Beauty, hair, skin, nails.
What it booksTreatmentWellness brand
Activations, pop-ups, collabs.
What it booksActivationVenue / Event host
Spaces hosting wellness experiences.
What it booksSpace booking
Built from the studio floorBuilt by an owner
Built by an owner
who runs hers on it every day.
Mariela Noval opened Poppy Wellness Lounge in Juárez, Mexico City: pilates, sculpt, flow and meditation, seven in the morning to nine at night. She ran it on the platforms that existed.
All of them told her what had happened. None told her what to do about it. Fraym was built to close that gap, and Poppy was the first studio to migrate and to run on it daily.
“Running a studio should feel intentional, not overwhelming.”
- More than
- 2,200
- Poppy clients on Fraym
- More than
- 2,700
- classes run on Fraym
Switch in an afternoon
You bring your history. You do not start over.
The import wizard takes the CSV or Excel your current platform exports and resolves clients, passes, memberships, bookings and purchases. It is calibrated on real Ollynk and EzFit exports, and you review every step before confirming.
- 15 kinds of data, from the client to the purchase
- Clients deduplicated by e-mail and phone
- Credits and expiries exactly as they were
- You approve before anything is written
PricingClear pricing
Clear pricing
that grows with you.
Fraym Core
MX$1,799/ per month
Everything you need to run your wellness business day to day.
- Basic insights
- Booking
- Clients
- Integrations (Fitpass · Wellhub · Totalpass)
- Memberships
- Packages
- Payments
- Schedule
Most chosenFraym Growth
MX$2,699/ per month
Core plus the growth engine: campaigns, automations, reviews and events.
- playlist_add_checkEverything in Fraym Core, plus:
- Growth metrics (LTV · churn · repeat rate · source)
- Fraym AI assistant (~300 AI actions / month)
- Email automations
- Campaigns
- Email marketing
- Events
- Google Business integration
- Growth actions
- Influencers, with the visits and revenue they bring
- Smart promotions & discounts
- Google reviews
- Advanced segmentation
Fraym Multi
MX$3,499/ per month
Growth plus full visibility: Explore, collabs, featured placement and multi-location.
- playlist_add_checkEverything in Fraym Growth, plus:
- Fraym AI assistant (~600 AI actions / month)
- Premium AI deep analysis
- Collab opportunities
- Event promotion
- Explore
- Featured placement
- Multi-location management
Founder offer · 20 studios
Be one of the first studios to grow with Fraym.
Fraym Growth at MX$2,490 a month for 3 months, with guided onboarding. Then MX$2,699 a month.
20 seats left
What we do not charge
0% commission
On your sales on Core, Growth and Multi. Your money goes to your Stripe; it never passes through Fraym.
No setup fee
No migration fee either. You set it up in an afternoon and, if you come from another platform, we import with you.
No per-branch fee
Multi includes every branch in one monthly price.
AI included
No add-on, no separate credits. Growth and Multi ship with it.
Only selling events? Fraym Events: no monthly fee and 8% per ticket sold.
QuestionsAnswers to what
Answers to what
we get asked most.
How Fraym works, what each plan includes, what your clients see and how you migrate from another platform.
Still have questions?
Request access and book a call with us; we answer everything in person.
Your studio,
one step away.
Request access, tell us about your studio and book a call with us. If you already run on another platform, we migrate your clients and packages with you.