Morning · clarity
You know what needs your attention today.
You open Home with your coffee: today's classes, bookings, waitlist and the priority Fraym picked. If a payment failed, you already know whose.
One screen, one decision.Move wellness forwardRun your studio.
Run your studio.
Grow your world.
The all in one platform to manage your wellness business, turn insights into action, and connect with a world of new opportunities.
Screens show a sample studio
Fraym in actionA day at your studio.
A day at your studio.
With Fraym telling you what to do.
From tomorrow's half empty class to a message ready to send, a room that fills up and the app where your clients find you.
Narrated in English · Screens show a sample studio
The Fraym ecosystemOne platform.
One platform.
Endless possibilities.
Everything your wellness business needs to operate, grow and connect.
Fraym Admin
Fraym ExploreRun your business.
Bookings, schedules, passes, payments and your team, in one place.
Get discovered.
Where people find their next class, place or experience.
Two apps. One connected wellness ecosystem.
Fraym Admin
Run your business, understand your data and unlock growth.
The platform where you manage your business: bookings, clients, payments, team and numbers.
Fraym Explore
Get discovered, connect with new clients and grow your community.
The app where people discover, book and connect with wellness businesses.
Every studio on Fraym Admin is part of Fraym Explore.
Fraym AdminLess managing.
Less managing.
More doing.
Bookings, schedules, memberships, payments, clients and team management. Beautifully connected in one place.
The calendar your front desk can actually use: drag a class, copy the week and check people in at the door.
Screens show a sample studio
Coming from another platform? We import your clients, passes and history with you.
A real dayFrom morning to evening.
From morning to evening.
One system.
This is what a studio day looks like on Fraym: no tab switching, no spreadsheet, nobody to chase.
Afternoon · operations
You run the studio without running around.
The front desk checks people in with one tap, charges at the door and logs FitPass, Wellhub and TotalPass arrivals with one button per platform. Nobody asks for a name.
The door takes two taps.Evening · intelligence
Fraym noticed before you did.
While you close up, Growth has already spotted the half empty class, the expiring membership and who to write to. Tomorrow you find it ranked.
What happened, not what it looks like.Intelligent growth + Fraym AIYour data tells a story.
Your data tells a story.
Fraym tells you what to do next.
Spot opportunities, understand your clients and automate actions that help your business grow.
Growth actions
Today's recommendationRetention
11 clients are slipping away
They came every week and have not booked in two. A message now brings them back.
First because it is today's largest groupTo11 clients
SubjectYour routine misses you, Ana
Ready to get back into your routine? Hi Ana, It's been a little while since your last class at Casa Verde Studio. Sometimes all it takes is one class to get back into your rhythm. We picked a few upcoming classes we think you'll love. Your next one could be this week.
Figures from a sample studio. The messages are the ones Fraym sends, in your voice.
Fraym AI
Ask your business. It answers with your numbers.
An assistant that reads your occupancy, your payments and your clients and answers in your language: which class to move, who to write to, what is slipping and why.
- Included: 300 actions a month on Growth and 600 on Multi.
- It starts from your real bookings and payments. When it lacks the data, it says so.
- On Core, 5 free messages to try it.
Fraym AIAI profile managed by Fraym
I'm Fraym AI. I can read your studio context and help explain revenue, attendance, clients, opportunities, and next actions.
A demo with the sample studio. In your panel, Fraym AI answers with your real bookings and payments.
InsightsSee the business.
See the business.
Not just the bookings.
Revenue, occupancy, retention and risk, with the next action beside the number.
RevenueLast 6 months
MX$29,720
+18% vs last monthOccupancy82%
Retention74%
Active clients148
Fill rate by hourAverage week
Where your clients standLive segmentation
74%retention
- Active80%
- New10%
- At risk6%
- Dormant4%
Revenue at riskThis month
MX$14,837
Fraym finds the people behind the number, so the chart ends in an action, not in a report.
Decision
11 clients have not visited in over 7 days
11 clients
Figures from the same sample studio. On your dashboard they come from your real bookings and payments.
Marketing and automationsThe right message.
The right message.
At the right moment.
Turn first visits into lasting relationships with personalized campaigns, smart automations and meaningful follow ups.
Casa Verde StudioTo Ana Rivera
Welcome: your first class is booked!
Hi Ana, thanks for booking your first class at Casa Verde Studio. We can't wait to see you!
Your three voices
WarmProfessionalEnergetic
Fraym ExploreFind
Open ExploreFind
your world.
Discover studios, classes, events and experiences that move you.
Screens show a sample studio
Included in every plan
Your studio on Fraym Admin is already on Explore.
Every studio on Fraym Admin appears on Explore with no extra subscription and no Fraym commission on its classes, packages and memberships. Every location, with a place of its own.
Brands, coaches and organizers
No studio? No problem.
Join Explore for free. Publish your experiences and only pay when you sell.
8% per sale plus payment processing fees.
Fraym ConnectBetter
Better
together.
Where wellness brands, studios and creators discover opportunities to collaborate.
In the Fraym appProposals and a private chat. Your contact is shared only when you decide.
Open ConnectBrands
Looking for studios for a pop up, an activation or a sponsorship.
Studios
Opening their space to collaborations and events.
Creators
Proposing content with the places they love.
Professionals
Bringing their practice to new spaces.
To collaborate on
SponsorshipsJoint eventsProduct giftingBrand activationsContentAnd more
Built for your worldMade for the way
Made for the way
you do wellness.
The same booking and payments engine, in the words your business uses.
Fitness studio
Pilates, yoga, strength, cycling, HIIT.
- Classes with coaches and rooms with a map
- Packs and memberships
- FitPass, Wellhub and TotalPass seats
The story behind FraymBuilt from experience.
Built from experience.
Designed for what's next.
Fraym was born from firsthand experience running a wellness studio, and the belief that managing a business should feel as intentional as the experience it creates.
Mariela NovalFounder of Fraym
Why FraymOther platforms show you data.
Other platforms show you data.
Fraym tells you what to do.
Other platformsAn occupancy report you have to interpret.
FraymThe class that is half full, with the message ready to send.
Other platformsA list of inactive clients.
FraymWho is drifting away, since when, and the message to bring them back.
Other platformsThe same templates for everyone.
FraymMessages in your voice, in your clients' language.
Other platformsA system that only manages.
FraymYour place on Explore, where people look for what to do today.
PricingSimple plans.
Simple plans.
Real tools.
Fraym Core
MX$1,799 per month
Everything you need to run your studio.
- Booking & Scheduling
- Clients, Memberships & Payments
- Team Management
- Essential Insights
- Fraym Explore Listing
Fraym GrowthMost chosen
MX$2,699 per month
Run your studio. Grow it automatically.
- Everything in Fraym Core, plus:
- Fraym AI & Smart Recommendations
- Advanced Insights & Analytics
- Marketing Automations & Campaigns
- Client Retention & Smart Segmentation
- Explore Growth & Connect
Fraym Multi
MX$3,499 per month
One brand. Unlimited locations.
- Everything in Fraym Growth, plus:
- Cross-Location Client Transfers
- Centralized Management
- Cross-Location Analytics
- AI Insights by Location
- Multi-Location Growth Tools
Fraym Explore is included in every plan.
Get discovered, reach new clients and accept bookings, with 0% Fraym commission on your classes, packages and memberships.
Payment processing fees may apply. On Fraym Core, event and experience tickets pay 8%. Explore only businesses and independent organizers are subject to separate transaction fees.Founder offer · 20 studios
Be one of the first businesses to grow with Fraym.
Fraym Growth at MX$2,490 a month for 3 months, with guided onboarding. Then MX$2,699 a month.
20 seats left
| Feature | Fraym Core | Fraym Growth | Fraym Multi |
|---|---|---|---|
| Locations | 1 | Unlimited | Unlimited, managed centrally |
| Fraym commission on event tickets | 8% | 0% | 0% |
| Basic insights | Included | Included | Included |
| Booking | Included | Included | Included |
| Clients | Included | Included | Included |
| Events | Included | Included | Included |
| Fraym Explore listing | Included | Included | Included |
| Integrations (Fitpass · Wellhub · Totalpass) | Included | Included | Included |
| Memberships | Included | Included | Included |
| Packages | Included | Included | Included |
| Payments | Included | Included | Included |
| Schedule | Included | Included | Included |
| Growth metrics (LTV · churn · repeat rate · source) | Not included | Included | Included |
| Fraym AI assistant | Not included | ~300 actions a month | ~600 actions a month |
| Email automations | Not included | Included | Included |
| Campaigns | Not included | Included | Included |
| Connect Pro included | Not included | Included | Included |
| Email marketing | Not included | Included | Included |
| Explore growth tools (acquisition report) | Not included | Included | Included |
| Google Business integration | Not included | Included | Included |
| Growth actions | Not included | Included | Included |
| Influencers, with the visits and revenue they bring | Not included | Included | Included |
| Smart promotions & discounts | Not included | Included | Included |
| Google reviews | Not included | Included | Included |
| Advanced segmentation | Not included | Included | Included |
| AI insights by location | Not included | Not included | Included |
| Collab opportunities | Not included | Not included | Included |
| Centralized multi-location management | Not included | Not included | Included |
What we do not charge
0% on classes and passes
Classes, packs, memberships and products pay no commission on any plan. Event tickets do not either on Fraym Growth and Fraym Multi; on Fraym Core, 8% per ticket sold.
No setup fee
No migration fee either. You set it up in an afternoon and, if you come from another platform, we import with you.
No fee per branch
Growth and Multi include every branch in one monthly price.
AI included
No extra charge, no separate credits. Growth and Multi ship with it.
Only selling events? Fraym Events: no monthly fee and 8% per ticket sold.
QuestionsWhat we get
What we get
asked most.
Still have questions?
Tell us about your business and book a call with us; we answer everything in person.
The platform for your wellness business: bookings, clients, payments, campaigns and numbers in one place, plus Explore, where people find you, and Connect, where brands and studios collaborate.
An afternoon. Load your classes, coaches and passes, connect Stripe, and if you come from another platform we import your clients and packs with you.
Yes. The import wizard takes CSV and Excel and resolves your clients, passes, memberships and booking history. You approve every step before anything is saved.
Classes, packs, memberships and products pay no commission on any plan. On Growth and Multi event tickets do not either; on Core they pay a per ticket commission, the same as businesses that only publish on Explore. The exact rates are in the pricing.
Through Stripe, on your own account, or at the front desk in cash, by terminal or by transfer. Your clients' money goes to you; it never passes through Fraym.
Yes. Each platform's arrivals land on the same calendar, one tap per person and no name required.
No. Today every automated message and campaign goes out by email. We would rather run one channel that works and can be measured than promise one we do not have.
Move wellness forwardYour next chapter
Your next chapter
starts with Fraym.
Everything you need to build a better wellness business.